{"id":10550,"date":"2019-07-19T17:30:01","date_gmt":"2019-07-19T17:30:01","guid":{"rendered":"https:\/\/losfresnosnews.net\/?p=10550"},"modified":"2019-07-19T17:30:01","modified_gmt":"2019-07-19T17:30:01","slug":"utrgv-graduate-design-student-takes-silver-in-national-addy-competition","status":"publish","type":"post","link":"https:\/\/losfresnosnews.net\/?p=10550","title":{"rendered":"UTRGV Graduate Design Student Takes Silver in National Addy Competition"},"content":{"rendered":"
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Monica Lugo of Brownsville recently made UTRGV history at the 2019 American Advertising Awards competition by becoming the first UTRGV student to advance to nationals and to receive an award at that level. The ADDY Awards attracts nearly 35,000 professional and student entries annually. Lugo was one of 39 students in the country awarded a Silver.<\/p><\/div>\n

by Cinthia Monsivais\u00a0<\/strong><\/em><\/p>\n

RIO GRANDE VALLEY, TEXAS \u2013<\/strong>\u00a0UTRGV graduate student Monica Lugo recently made UTRGV history at the 2019 American Advertising Awards competition by becoming the first UTRGV student to advance to nationals and to receive an award at that level.<\/p>\n

In the three-tier competition, Lugo competed in the Illustration Campaign category, Student Division.<\/p>\n

The ADDY Awards attracts nearly 35,000 professional and student entries annually. In the national tier, 68 Gold and Silver awards were granted in the student division, and Lugo was one of 39 students in the country awarded a Silver.<\/p>\n

Her series,\u00a0Primitive, consisted of four pieces featuring abstract shapes and modern hieroglyphics, which were part of a 14-piece series \u2013 one semester of work for her graduate school project.<\/p>\n

\u201cThe fact that it was received so well was very encouraging,\u201d Lugo said. \u201cI was honored to win it for our school \u2026 and for the designing School of Art.\u201d<\/p>\n

She was entered in the local tier by Ping Xu, UTRGV assistant professor of Graphic Design, and earned a Gold Award, as well as a Judges Award, a higher level of honor, ranking above the Gold Award.<\/p>\n

She then advanced to the regional tier, where she once again took the Gold, which meant she could advance to the national leg of the competition. That made her the first UTRGV student to be able to compete at nationals.<\/p>\n

The national ceremony was June 7 in Hollywood, Florida, where Lugo found out she had won the Silver Award in her category.<\/p>\n

 <\/p>\n

THE ARTISTIC JOURNEY<\/strong><\/p>\n

To prepare for her\u00a0Primitive\u00a0series, Lugo said she had constructive guidance, critiques and mentorship from a variety of professors, including Professor Xu.<\/p>\n

\u201cIt is such an honor for UTRGV and for Monica to receive this national award,\u201d Xu said. \u201cAs her mentor on her winning artwork, we guided Monica\u2019s output forward with critiques and suggestions born of our experience.\u201d<\/p>\n

Xu said\u00a0Primitive\u00a0is an example of the minimal, yet bold style of Lugo\u2019s artwork, and the series interprets and presents modern graphic design trends.<\/p>\n

Although her passion for graphic design was evident as far back as her days in the Brownsville school district\u2019s fine arts program, she said, much of her passion and knowledge for the medium blossomed in\u00a0UTRGV\u2019s\u00a0Graphic Design program.\u00a0And as she continues working toward an MFA in Graphic Design, she also is working toward a future career as a teacher in the Rio Grande Valley, which she feels has potential in the graphic design industry.<\/p>\n

\u201cWhen I started my undergrad, I didn\u2019t even know how to use Adobe Illustrator, yet what I submitted to the ADDYs was done using that program,\u201d Lugo said. \u201cMy professors all taught me so much. They\u2019ve always been there to help me with anything that I need, and I feel like I owe it all to UTRGV.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

by Cinthia Monsivais\u00a0 RIO GRANDE VALLEY, TEXAS \u2013\u00a0UTRGV graduate student Monica Lugo recently made UTRGV history at the 2019 American Advertising Awards competition by becoming the first UTRGV student to advance to nationals and to receive an award at that level. In the three-tier competition, Lugo competed in the Illustration Campaign category, Student Division. The […]<\/p>\n","protected":false},"author":4,"featured_media":10551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-10550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-valley"],"_links":{"self":[{"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=\/wp\/v2\/posts\/10550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10550"}],"version-history":[{"count":1,"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=\/wp\/v2\/posts\/10550\/revisions"}],"predecessor-version":[{"id":10552,"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=\/wp\/v2\/posts\/10550\/revisions\/10552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=\/wp\/v2\/media\/10551"}],"wp:attachment":[{"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/losfresnosnews.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}